American Express Tennis
During the 2012 US Open, American Express sponsored a 20,000+ square foot Fan Experience for Open attendees. The Fan Experience featured hitting bays with USTA professionals, XBox Kinect tennis stations, Cardmember Services, a full-size tennis court, and a second story Cardmember Club.There were also seven satellite booths where Cardmembers could receive assistance and benefits from American Express ambassadors.
In addition, American Express sponsored a live viewing party in Madison Square Park for the last 5 days of the Open.
THE TEAM
Executive Creative Director: David Chamberlain
Design Director: Pablo Pineda
Associate Creative Director: Oscar Gonzalez
Art Directors: Greg Coleman, Eliza Gager
Copywriter: Aldo Arias