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AMERICAN EXPRESS TENNIS

During the 2012 US Open, American Express sponsored a 20,000+ square foot Fan Experience for Open attendees. The Fan Experience featured hitting bays with USTA professionals, XBox Kinect tennis stations, Cardmember Services, a full-size tennis court, and a second story Cardmember Club.There were also seven satellite booths where Cardmembers could receive assistance and benefits from American Express ambassadors.

In addition, American Express sponsored a live viewing party in Madison Square Park for the last 5 days of the Open.

The Team

Executive Creative Director: David Chamberlain | Design Director: Pablo Pineda
Associate Creative Director: Oscar Gonzalez | Art Directors: Greg Coleman, Eliza Gager
Copywriter: Aldo Arias

billie jean king national
tennis center


madison square park