As part of Liberty Mutual Insurance's multi-year sponsorship of the United States Olympic Teams, they were offered the opportunity to design a surfboard that would be used to decorate USA House at the 2016 Rio Olympics. In my position as part of the in-house design team at Liberty, I was given the opportunity to design the surfboard based on a theme picked by my Creative Director. The two of us worked together for a month on the eventual design. The surfboard was then taken to New York City where it was part of the 100 Days to Rio celebration at 1 World Trade Center, MoMA, and the Today Show.
Creative Director: Daniel Oberholzer
The sponsor surfboards at 1 World Trade Center
The sponsor surfboards at on Ipanema Beach in Rio