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SIERRA TRADING POST (IN STORE)

For the opening of the Framingham Sierra Trading Post store, we took a look at the signage package and decided that it could use an update. That meant spending weeks sifting through hundreds of logos, categories, price points, and directional signs. Below is a small representation of the final signage package that will be rolled out to all Sierra Trading Post stores in the near future.

THE TEAM

Copywriters: Stephanie Simmons & John Grillo

RackTopper.jpg
ShoeSigns.jpg
StanchionSleeve_yoga.jpg
SavingsMessage.jpg
Checkout.jpg
CategorySigns.jpg
BackpackBuyingGuide.jpg
TentBuyingGuide.jpg
SavingsMessage_2.jpg
StanchionSleeve_tailgate.jpg