SIERRA TRADING POST (IN STORE)
For the opening of the Framingham Sierra Trading Post store, we took a look at the signage package and decided that it could use an update. That meant spending weeks sifting through hundreds of logos, categories, price points, and directional signs. Below is a small representation of the final signage package that will be rolled out to all Sierra Trading Post stores in the near future.
Copywriters: Stephanie Simmons & John Grillo