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The original ask for this project was small placards for the newly renamed conference rooms at Mindshare New York. The 17 rooms used by Mindshare employees were about to be renamed for visionaries in various fields. The executive team just wanted some small signs to let people know that 2087 was now Questlove and 4192 was Martha Graham. 

In the end, I was able to convince them that the name changes would have more impact with some bold door graphics. I was right. Now 17 conference rooms on the second through fifth floors are adorned with some unique artwork. 


Project Manager: Craig Sanders